For those looking to relax in their favorite libation, the Hotel Bahenec offers spa guests the oportunity to soak in a tub full of a premium dark lager.
The progressive spa allows for a 20-minute soak in a bath filled with booze that many believe helps to exfoliate and rejuvenate the skin. Guests can help themselves to a pint of their favorite brew from one of the taps that are located beside the tub, but don't worry because the beer doesn't come from the tub you're in. After the soak, guests are wrapped in a fleece blanket and given a chance to relax on a traditional straw bed.
Although the practice may seem a bit odd, beer baths are commonly regarded as a perfect way to relax the mind and body while getting some much needed rejuvenation.
Why This Trend Is Growing
- Beer Spa Trend
- Opportunities in offering beer-based spa treatments to those seeking unusual and relaxing experiences.
- Beverage-based Skincare Trend
- Innovative skincare products infused or made with liquors, wines, and beers to cater to niche consumers looking for unconventional and unique beauty products.
- Alcohol-themed Hospitality Trend
- Creating unique accommodations or adding alcohol-themed amenities catered to beer, wine, and liquor enthusiasts seeking new and exciting experiences.
Industries Being Reshaped
- Spa & Wellness Industry
- Innovation opportunities in creating unique spa treatments and services, such as beer baths, to attract clients looking for one-of-a-kind experiences.
- Alcohol & Beverage Industry
- Opportunities in developing and marketing beer-based beauty and skincare products to niche consumers who enjoy trying unconventional beauty products.
- Hospitality Industry
- Opportunities in creating accommodations and amenities that cater to the needs and interests of beverage enthusiasts looking for unique travel experiences.
