Micro-Car Rental Services

The MINIster MINI Campaign Lets You Rent a Miniscule Auto

MINIster's MINIs is a new car hire scheme launched in London where you can rent MINIs by the hour. The Fun Hire Service is based in Berkeley Square, London's West End. The fleet of MINI Coopers are available this week as an alternative form of fun transport for commuters and shoppers in the capital.

The MINI car hire scheme has been launched in London to put a smile on faces -- especially after London was named the city to have the least amount of fun in in the UK. The MINI car hire is based on a new finance package to make MINIs more available to the masses so everyone can experience the driving fun you get behind the wheel.

Micro-car Rental Services
MINIster's MINIs car hire scheme offers a new micro-car rental service that allows customers to rent MINIs by the hour.
Alternative Transportation Options
The MINIster MINI campaign provides an alternative form of transport for commuters and shoppers in London.
Increased Accessibility to Fun Cars
The new finance package by MINIster's MINIs aims to make MINIs more available to a wider audience, ensuring that everyone can experience the joy of driving one.

Where This Applies

Car Rental
The micro-car rental service offered by MINIster's MINIs creates new opportunities in the car rental industry for small, compact vehicles.
Transportation
The MINIster MINI campaign introduces a unique form of alternative transportation, expanding the options available to commuters and shoppers in urban areas.
Automotive Finance
The finance package offered by MINIster's MINIs presents an opportunity for disruptive innovation in the automotive finance sector, making fun cars more accessible to a broader customer base.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 81%
Freshness 8%

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