If you're looking for a new Christmas tree that isn't green or look anything like the traditional ones, the OneTwoTree is for you.
The bare-bones concept comes to customers in a box and follows an IKEA-like process in order to erect it. The OneTwoTree is neither green nor bushy, but is rather made of individual slats that stack to form a tree-like shape. The design features holes that you can hang your ornaments off of and makes a perfect addition to any minimalistic space as either a replacement for a traditional tree or as a contemporary centerpiece for holiday meals.
The OneTwoTree is rather obscure, but offers a post-modern approach to the concept of the Christmas tree and the direction we may be moving in with regard to holiday decorations.
Why This Trend Is Growing
- Minimalistic Christmas
- OneTwoTree's design that is made of individual slats that stack to form a tree-like shape offers an opportunity to create a minimalist Christmas aesthetic that is different from traditional holiday decoration.
- DIY Christmas Tree
- OneTwoTree's IKEA-like process can inspire new ways for customers to become involved in the creation and decoration process, which could be an opportunity for companies to innovate with new DIY designs and products.
- Eco-friendly Holiday Decor
- OneTwoTree's use of plywood and its individual slat design offers more eco-friendly and sustainable options for consumers who are concerned about environmentally responsible products.
Industries Being Reshaped
- Home Decor
- Home decor companies can take inspiration from OneTwoTree's minimalist design and offer more holiday decorations and products that cater to a more modern and sleek aesthetic.
- Furniture
- Furniture companies can offer a new line of flat-pack, easy-to-assemble holiday decor similar to OneTwoTree's IKEA-like process in its construction.
- Sustainable Good Companies
- Companies that focus on eco-friendly and sustainable products can learn from OneTwoTree's use of plywood materials and create similar eco-friendly holiday decorations.
