Head space takes on a whole new meaning with new advertising company Bald Logo. The quirky company sells nontraditional ad space that is located on the heads of its employees.
Companies can have its logo on the head of a Bald Logo-chosen candidate and they're more often than not a bald individual who has approached the company for work and subsequent compensation. The innovative concept sells bald advertising head space for $320 a day and business appears to be booming as the niche company expands its social identity.
Bald Logo has released several videos that promote the sites ability to get companies on the fore-front of advertising history by the noggin-clad ads. Each are hilarious and informative.
What's Driving This Trend
- Bald Advertising
- Using the heads of bald individuals as nontraditional ad space for companies to advertise on.
- Niche Marketing
- Targeting a specific group of consumers, such as bald individuals, for advertising purposes.
- Nontraditional Ad Space
- Exploring and utilizing unusual mediums such as the heads of its employees for advertising purposes.
Who This Affects Most
- Marketing and Advertising
- Innovative advertising techniques, such as bald advertising, offer creative opportunities for companies in the advertising industry.
- Human Resources
- Offering compensation for the use of an employee's head as an ad space could offer unique recruiting opportunities within the human resources industry.
- Personal Care and Grooming
- Companies that offer grooming and hair care products could benefit from the niche market of bald individuals who are potential targets for bald advertising.
