The Walking Dead calendar to celebrate the shows third season features bikini-clad zombies frolicking on the beach.
The work of a South African advertising agency, the Walking Dead calendar is helping to promote the show across the country and switch up perceptions of swimsuit spreads. Each model is photographed on the beach wearing a bikini, but they have been transformed to take on a zombie-like look. These two features are not only completely opposite, but also cause onlookers to take a second glance. The ladies have been transformed with bloody gashes and undead eyes, features sure to please die-hard fans.
The Walking Dead originally appeared as a comic and has gone on to spawn not only the hit TV series, but also a video game and many fan-tastic items.
What Makes This Trend Stand Out
- Zombie-themed Entertainment
- Disruptive innovation opportunity: Create zombie-themed events, products, and experiences that combine unexpected elements for a unique and memorable customer experience.
- Unexpected Mash-up Marketing
- Disruptive innovation opportunity: Combine two contrasting concepts or industries, such as zombies and swimwear, to create attention-grabbing marketing campaigns that challenge traditional perceptions.
- Fan-driven Merchandise
- Disruptive innovation opportunity: Capitalize on popular franchises by creating unique and unconventional merchandise that caters to the passionate fanbase and goes beyond traditional product offerings.
Sectors Adopting This
- Entertainment
- Disruptive innovation opportunity: Integrate unexpected elements like zombies into various forms of entertainment, such as movies, TV shows, games, and immersive experiences.
- Marketing and Advertising
- Disruptive innovation opportunity: Develop unconventional marketing strategies that combine unrelated concepts to capture attention and create a buzz around products or services.
- Merchandising
- Disruptive innovation opportunity: Design and produce unique and unconventional merchandise that caters to niche fandoms and leverages unexpected combinations to stand out in the market.
