Some people have cars that match their personality perfectly and this set of shots by photographer Ray Gordon and art director Jim Lasser entitled 'Namesake Motors' takes that comparison one step further.
The hilarious collection of photos features historical and pop culture icons with the cars with whom they share their name. There's Homer's Odyssey, Adam Corolla's Corolla, Alice Cooper's Mini Cooper, Queen Victoria's Crown Victoria, Lincoln's Lincoln, Pontiac's Pontiac and finally The Lone Ranger's Ranger.
Lasser explains, "I have always been interested in history, and began to wonder about the origins of some of the names of the cars. It raised a lot of questions for me: who was Chief Pontiac? Would Lincoln drive a Lincoln?"
The entire set is published on Lasser and Gordon's blog aptly titled Namesake Motors.
What Makes This Trend Stand Out
- Personified Vehicle Portraits
- The trend of using humor to create relatable content that connects historical and pop culture figures to the cars they share a name with is a great opportunity to create engagement on social media platforms.
- Nostalgia Marketing
- Nostalgia marketing can leverage the emotional connections people have with prominent figures and their namesakes to better target and connect with consumers.
- Interactive Advertising Campaigns
- Interactive advertising campaigns that involve consumers in the creation of humorous content, such as giving them the ability to create their own 'Namesake Motors' portraits, have the potential to create a sense of ownership and engagement with a brand's message.
Sectors Adopting This
- Automotive
- The automotive industry can leverage this trend to create a strong emotional connection between consumers and their car brand.
- Marketing
- Marketing agencies can offer clients new, innovative ways to leverage nostalgia and humor in their campaigns to better engage with consumers.
- Art and Photography
- Artists, photographers, and designers can use this trend in their work to create humorous and relatable content that can have a broad appeal to audiences on social media platforms.
