Apple Maps has been shrouded with positive and negative feedback from iOS users, which is why third-party mapping apps like Nokia HERE Maps are entering uncharted territory.
iOS users previous used built-in Google Maps before the recent update from Apple that introduced its own map app. HERE Maps by Nokia is another alternative for iOS users who would rather scrap Apple Maps altogether or utilize both for a more comprehensive experience. Based out of Finland, Nokia has released HERE Maps across the board for all Apple, Android and Windows phone users, so anyone using a smartphone can give it a try.
Nokia has struggled while entering the smartphone industry, but creating and offering innovative solutions for users of Android and Apple products might just be the extra push it needs to get more people using its devices.
What's Driving This Trend
- Third-party Mapping Apps
- Opportunity for developers to create mapping apps that offer alternatives to built-in map applications.
- Comprehensive Mapping Experience
- Potential for creating mapping apps that seamlessly combine multiple mapping services for a more comprehensive user experience.
- Alternative Solutions for Smartphone Users
- Opportunity for companies to develop innovative solutions for smartphone users who are dissatisfied with the built-in map apps.
Who This Affects Most
- Mobile App Development
- Disruptive innovation opportunities in developing mapping apps for different platforms and catering to user preferences.
- Navigation and GPS
- Opportunities in the navigation industry to offer alternatives to built-in map applications and enhance the user experience.
- Smartphone Manufacturers
- Potential for smartphone manufacturers to collaborate with third-party mapping app developers and offer pre-installed alternatives to built-in map apps.
