For all the people today desiring information on their own health, Misfit Shine is here to fill the void as a simple, lightweight activity tracker.
Currently in development and taking donations on Indiegogo.com, Misfit Shine is well on its way to becoming a hit. In fact, audiences are so enthusiastic that they've donated well over the $100,000 fundraising goal.
This activity tracker is a solid metal pedometer that communicates with your smartphone. Syncing is achieved simply by placing Misfit Shine on the screen of your phone while the Misfit Shine app is open. Once it's synced, it communicates your strides and exertion throughout the day. About the size of a quarter, the device is waterproof and can be clipped onto your running shoe, kept in your pocket or worn around your wrist.
To get one you can donate $79, but you'll have to wait until March 2013 to get it.
Misfit Shine on Indiegogo | www.indiegogo.com/misfitshine
Key Themes Behind This Trend
- Wireless Activity Trackers
- Opportunity to disrupt the fitness tracking industry with wearable connected devices.
- Tiny and Durable Wearable Technology
- Opportunity to disrupt the wearable tech industry by making devices that are waterproof and can be carried in different ways (clip on, pocket, wrist).
- Crowdfunding for Health and Fitness Products
- Opportunity to disrupt the traditional product launch model by using crowdfunding campaigns to gauge demand and secure funding for new products.
Where This Applies
- Health and Fitness Technology
- Disruptive innovation opportunity to create new wearable devices that can monitor and track fitness activities.
- Wearable Technology
- Disruptive innovation opportunity to create more durable and flexible wearable technologies.
- Crowdfunding Platforms
- Disruptive innovation opportunity to create new crowdfunding platforms specifically for health and fitness products.
