W Magazine 'Red Hot' editorial depicts an especially surreal holiday season. While thoughts of Santa Claus and his elves, Chrismas miracles and other magical occurrences are surreal enough for some, this photoshoot takes it to an 'American Horror Story' kind of level. From life-like nutcracker dolls to creepy red walls, it will be an avant-garde holiday season this year.
Appearing in the December 2012 issue of the publication, the W Magazine 'Red Hot' editorial stars French actress Marion Cotillard. Shot by photographer Tim Walker and outfitted by stylist Jacob K, she is clad in such labels as Dolce & Gabbana, Lanvin, Chanel and more.
In the W Magazine 'Red Hot' accompanying interview, she talks about her inspiration to pursue a career in acting, being a dramatic child and her bilingual habits.
Why This Trend Is Growing
- Surreal Fashion Photography
- Opportunity for fashion brands to push boundaries with avant-garde shoots and attract attention with bold, imaginative visuals
- Holiday Horror Aesthetic
- Potential for new product lines and experiences based on the contrast between traditional festivities and darker, twisted elements
- Celebrity-driven Editorials
- Brands can collaborate with well-known personalities to create striking, high-profile content, strengthening both reputations and audience reach
Industries Being Reshaped
- Fashion
- Can use surrealism to appeal to younger, visually-oriented consumers in the age of social media and e-commerce
- Entertainment
- Can incorporate surreal and horror elements in holiday-themed content to create unique, memorable experiences for viewers
- Publishing
- Can produce engaging editorial content featuring celebrities and provocative visuals to drive sales and subscriptions
