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This designer bike, called Purple Blast, has a lot to live up to. The concept is described as "an art object on two wheels" and will come with a price tag of $16,300.
Made by Vandeyk Contemporary Cycles, Purple Blast is limited to 25 pieces and put together by hand in Germany. Vandeyk designed this bike as part of a collaboration with a variety of multi-disciplinary artists and experts to create a cross between design, art and functionality. The bike has electronic shifting technology with wiring carrying the signals throughout the frame. It also has Columbus XCr stainless steel frames and uses pieces from high-end manufacturers such as ENVE Composites. The bubble gum purple paint job comes courtesy of an unnamed “sophisticated” paint shop known for work on “super-sports cars.”
Also including a video production component to this launch, Vandeyk unveiled Purple Blast in a short film called NOWNESS, by United Visual Artists. Using a series of lighting patterns and a revolving wheel, the video is somewhat hypnotic and probably not suitable for anyone with Epilepsy.
Why This Trend Is Growing
- Luxury Designer Bicycles
- Disruptive innovation opportunity: Create high-end, limited edition bicycles that combine art and functionality for an exclusive market.
- Electronic Shifting Technology
- Disruptive innovation opportunity: Develop advanced electronic shifting systems for bicycles to enhance performance and user experience.
- Collaborative Design Projects
- Disruptive innovation opportunity: Foster collaborations between artists, designers, and experts to create unique and visually striking bicycles that appeal to a niche audience.
Industries Being Reshaped
- Luxury Goods
- Disruptive innovation opportunity: Introduce luxury bicycles as a new category within the luxury goods industry, targeting affluent consumers who value exclusivity and stylish design.
- Cycling and Sporting Goods
- Disruptive innovation opportunity: Partner with high-end manufacturers and technology companies to create innovative and cutting-edge bicycles and accessories.
- Film and Media Production
- Disruptive innovation opportunity: Explore the use of creative and visually captivating videos to promote and market luxury bicycles, capturing the attention of potential buyers.
