As an artistic response to their “favorite worst feedback,” graphic designers Mark Shanley and Paddy Treacy produced this collection of fake ads. The cheeky and often ironic original pieces are images based on comments their work has received by clients over the years. Boggled, or at the very least amused by such comments, they decided to comment on a struggle faced by many commercial artists.
Favorites include “We want it to look like this, but don’t copy it, just make it different enough but keep it the same.” And “The target audience is males and females aged zero and up.”
With these kind of confusing, absurd comments as the basis for their responsive pieces, Shanley and Treacy make their points well. What’s critical in these fake ads is their ability to take slight jabs without appearing bitter or jaded; the result is a few good chuckles and head shakes.
What Makes This Trend Stand Out
- Fake Ads as Artistic Response
- Artists use fake ads to creatively respond to client feedback, highlighting the struggles faced by commercial artists.
- Cheeky and Ironic Original Pieces
- Graphic designers produce cheeky and ironic fake ads inspired by the most absurd client comments.
- Humor as a Tool for Commentary
- Using humor, artists create fake ads that cleverly critique the unrealistic expectations and requests received from clients.
Sectors Adopting This
- Advertising and Marketing
- The advertising and marketing industry can use fake ads as a source of inspiration to challenge traditional approaches and push creative boundaries.
- Art and Design
- The art and design industry can explore the concept of fake ads as a form of artistic expression and social commentary.
- Creative Services
- Creative service providers can leverage the idea of fake ads to showcase their ability to think outside the box and deliver innovative solutions to clients.
