It's a simple premise really – get a black cab, get an up and coming band/artist and a video camera, drive around while they play and then post the resulting footage online. Et voila: the Black Cab Sessions.
Essentially focusing attention from bombastic impersonal stage shows, it's all about the music and providing a carefully curated, intimate, up close and personal experience that viewers would never otherwise get. Recent cabees are across the board stylistically, including The National, New Pornographers, poet Benjamin Zephaniah, Vincent Vincent and The Villains, Killa Kela and many more.
Conceived by gig promoters Hidden Fruit and production company Just So Films it's another nice example of how ever cheaper filming equipment is democratizing the entertainment business and the internet is providing a cheap platform for it. Brilliant.
Why This Trend Is Growing
- Intimate Music Performances
- Using smaller venues or unique settings for live music performances to create a more intimate experience.
- Smartphone Filming
- Using smartphones as a tool for filming exclusive performances, making it accessible and affordable for anyone to create unique visual content.
- Digital Music Platforms
- The need for online platforms that can host and stream exclusive performances that can deliver unique and immersive experience to music fans.
Industries Being Reshaped
- Music Industry
- Exploring unconventional performance spaces, creating exclusive performances for digital platforms and embracing affordable filming technologies present disruptive innovation opportunities that can revolutionize the traditional music industry.
- Filming and Production Industry
- Using innovative filming techniques and technologies, such as smartphone filming, to create unique and affordable content for digital platforms, could disrupt the traditional filming and production industry.
- Digital Media Industry
- Creating a platform specifically for hosting and streaming exclusive content, such as intimate music performances, could disrupt the traditional digital media industry and provide new opportunities for content creators.
