Ed White's Latest Trends
SUV-Sized Shoe Sculptures (VIDEO)
Adidas Originals Left-Right ProjectFollowing the lead of Onitsuka Tiger, which last year created an intricately detailed shoe made, as their tagline asserts, in Japan, Adidas has created a pair of giant shoe sculptures designed by rival…
Published 1,760 Views
Micro Music Venues
The Black Cab SessionsIt’s a simple premise really – get a black cab, get an up and coming band/artist and a video camera, drive around while they play and then post the resulting footage online. Et voila: the Black Cab…
Published 834 Views
Beautiful Ennui
New Elbow Video "One Day Like This"Boredom is the new black, as espoused by Ringan Ledwidge’s marvellous new video for Elbow. Playing out a little like the magical dancing plastic bag scene in “American Beauty”, Ledwidge takes the everyday occurrence of LA sign twirlers and elevates it to a meditation on the creativity of enn…
231 Views
21st Century Pop Pointillism: New Hot Chip Video
One Pure ThoughtLove it or hate it, Hot Chip’s day-glo kookiness has been carefully cultivated with some super-savvy music video director choices (Nima Nourizadeh, Garth Jennings) that have paid dividends in viral pass-aroundability and musical kudos. Their latest, through London-based animation house Trunk, lo…
341 Views
Celebrity Social Networks
Radiohead W.A.S.T.E.As if we didn’t have proof enough of Radiohead’s forward thinking embrace of modern technology and marketing (see their Pay What You Want release of new album In Rainbows recently), the ever innovative…
Published 1,738 Views
Art 2.0
Bio Mimetic ButterfliesPaintings? Rubbish. Sculpture? So last century. Too static, too didactic, too one-way. There’s a new medium in town kids: technology-harnessing art that uses modern wizardry to create enhanced, interactive aesthetic experiences. Take Boston-based creative hotshop The Barbarian Group, which created…
299 Views
Outsider Art The Movie
Beautiful LosersSince films like Dogtown and Z-Boys and Riding Giants catapulted former outsider sports like skating and surfing into the cinematic limelight, everyone’s been getting in on subculture filmmaking. Step up Beautiful Losers an in-depth look at the early ’90s New York and LA-based art scene encompas…
257 Views
Micro-Media Outlets
Pitchfork.TVWhile mainstream channels and broadcasters everywhere scrabble to diversify and work out new revenue models in the face of plunging viewing numbers (MTV, that means you), some independent media outlets…
Published 984 Views
Anti-Hype Asymmetrical Advertising
Nomis Football BootsIn the world of multi-million dollar, celebrity-endorsed sports marketing (yes, that means you Nike and Adidas) performance is something that’s actually surprisingly overlooked in favour of glossy but…
Published 1,846 Views
Brand Personalization
Customize Your Scion Speak's LogoIt's all you, you, you. Well for Scion anyway, which is launching Scion Speak, which allows the car brand's enthusiasts to personalize their vehicles yet further with custom-made modern age heraldic crests…
Published 1,820 Views
Advergaming
Coke Zero UEFA 2008 GameThe hottest trend in ads right now is advergaming; basically building your brand in the gaming sphere. There’s the good the bad and the downright ugly in this field, but notable examples, including the…
Published 1,570 Views
Marketing Milk
Got Milk? Goes for (White) GoldSpare a thought for plain old milk. When you’re competing with the multi-squillion dollar budgets and cultural ‘cool’ clout of the razzle dazzle marketing of the likes of Coca-Cola and Pepsi, being…
Published 2,243 Views
In-Camera Extravaganzas (VIDEO)
Alison Goldfrapp's HappinessIf there's one trend that's been sweeping promo and ad land over the last year or so it's in-camera extravaganzas, and no-one does them better than Colonel Blimp/Blink director Dougal Wilson, who's latest…
Published 1,309 Views
Fake Stories Launch Real Products (VIDEO)
Flying Penguins Launch BBC iPlayerAh, April Fool’s. The one day that your friends can legitimately bray with laughter as you scurry to the dictionary to verify their assertion that the word ‘gullible’ isn’t in there. A breathy…
Published 1,700 Views
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