The Branch Coat Hanger looks as though it were plucked from the ground of a forest, cleaned up a bit and then mounted on the wall at the entrance of a home. In reality, not only was it modeled after something entirely different than a tree limb, it was completely constructed by hand. Influenced by the turned legs and spindles of Windsor chairs, the Branch Coat Hanger may appear organic, but it has a pegged appeal that is entirely not.
Designed by Harry Parr-Young, the Branch Coat Hanger is exclusively manufactured and distributed by Authentics. Recently exhibited at the London Design Festival, the hanger is made out of oak. Although it would be completely at home in a cottage, it suits urban homes as well.
Why This Trend Is Growing
- Tree-inspired Home Decor
- Opportunity for disruptive innovation in creating organic and nature-inspired home decor products.
- Handcrafted Design
- Potential for disruptive innovations in the manufacturing industry to meet the demand for bespoke, handmade products.
- Blending Traditional and Contemporary Styles
- Opportunity for disruptive innovation in creating unique products that blend elements of traditional and contemporary design.
Industries Being Reshaped
- Home Decor
- Potential for disruptive innovation in the home decor industry by offering unique, nature-inspired products.
- Manufacturing
- Opportunity for disruptive innovation in the manufacturing industry to cater to the growing demand for handcrafted products.
- Furniture Design
- Potential for disruptive innovation in the furniture design industry by creating products that combine traditional design elements with modern aesthetics.
