Although boobs are probably the number one used body part in advertising, the ass does get its fair share of attention as well. It even has its own "assvertising" ad gimmick name.
Here we bring you five billboard ads utilizing the ass to sell various products, from jeans and clothes to gym memberships and burgers.
The billboards from top to bottom, left to right are:
1. An interactive billboard for lingerie store Bustop. The skirt lifts up when the wind blows, reminding you to "look your best" in all situations.
2. A billboard for American Apparel in New York, USA that prominently features a female behind.
3. A billboard for Joe's Jeans. Advertising for mens jeans using a naked man with a butt-shot. yeah, I don't get it either.
4. A gym billboard. Say no to crack and go to the gym.
5. My favorite. A McDonald's billboard in Yass (a city in Australia). At least they didn't write MYASS open 24 hours!
Check out 5 more assvertising techniques:
What Makes This Trend Stand Out
- Assvertising
- Assvertising is a growing trend in outdoor advertising, with companies beginning to use provocative imagery involving butts and hips to attract and engage passerby.
- Interactive Billboards
- Interactive billboards are becoming more popular as advertising becomes more interactive, offering new and innovative ways to engage consumers.
- Shockvertising
- Shockvertising is a trend that involves brands using provocative, controversial, or just plain shocking imagery to grab people's attention and create buzz around their products or services.
Sectors Adopting This
- Fashion and Apparel
- The fashion and apparel industry is using assvertising to promote lingerie, jeans, and other clothing items that accentuate the buttocks and hips.
- Fitness and Health
- The fitness and health industry is using assvertising to encourage people to work out and stay in shape, as well as to promote gym memberships and fitness classes.
- Fast Food
- Fast food chains such as McDonald's are using assvertising to promote their menu items and attract attention from potential customers who might be passing by their restaurants.
