Always unique and never ordinary, the Vivetta Spring/Summer 2013 line is sure to please the ladies who would prefer to stand out in a crowd.
Replacing buttons with daisies, tailoring outerwear from an unexpected array of bold shades and combining plastic with fabric are just a handful of the motifs that are sure to be a hit come warmer weather. Cocktail dresses embroidered with accents to form a face is an example of the fun, carefree style that Vivetta has come to be known and renowned for, which continues on in true Italian-chic style.
Many of the designs seem straight out of your prom, but with kitschy updates that make them a little bit geek and a little bit fairy tale. One thing is for sure: these fresh pieces are sure to please your inner child.
Why This Trend Is Growing
- Unconventional Materials
- The use of plastic with fabric in fashion design presents disruptive innovation opportunities for materials suppliers and fashion brands.
- Embroidered Accents
- The trend of incorporating embroidered accents to infuse personality into clothing opens up disruptive innovation opportunities for embroidery technology companies and apparel brands.
- Geek-chic Style
- The combination of geek and fairy tale elements in fashion design creates disruptive innovation opportunities for retailers and fashion influencers targeting the young adult market.
Industries Being Reshaped
- Materials Suppliers
- Materials suppliers can tap into the demand for unconventional materials in fashion design, such as plastic and fabric combinations, to offer innovative solutions and gain market share.
- Embroidery Technology
- Embroidery technology companies can capitalize on the trend of incorporating embroidered accents in clothing by developing advanced embroidery techniques and machinery to meet the growing market demand.
- Fashion Retail
- Fashion retailers can leverage the geek-chic style trend to curate and promote unique collections that attract young adult consumers looking for playful and whimsical fashion choices.
