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Sci-Fi Mobile Game Mashups

Angry Birds Star Wars is a Physics Game Infused with the Force

— October 9, 2012 — Tech
Venturing into galaxies far, far away, the Angry Birds franchise gets a heavy dose of sci-fi with the Angry Birds Star Wars clips.

Looks like the wildly popular mobile game is set to attract even more fans thanks to a collaboration with Lucasfilm that will introduce characters stories and settings from the Star Wars franchise to the world of Angry Birds. The game will feature all the usual pig-pulverizing projectiles, but this time they'll be presented with personas like Luke Skywalker, Chewbacca and other galaxy-saving rebels from the six Star Wars movies.

"This is the best Angry Birds game we’ve ever done. It’s the best parts of Angry Birds with all new cutting-edge gameplay set in in a galaxy far, far away," says chief marketing officer at Rovio Entertainment, Peter Vesterbacka. "As a big 'Star Wars' fan myself, I’m really excited about this new universe. The Force is definitely strong with this one."


Trend Themes
1. Sci-fi Mobile Game Mashups - The collaboration between Angry Birds and Star Wars showcases the trend of combining popular franchises to create new gaming experiences.
2. Mobile Gaming Crossovers - The integration of popular characters and stories from one franchise into another highlights the trend of expanding the reach of mobile games through collaboration.
3. Enhanced Gameplay Experiences - The incorporation of cutting-edge gameplay mechanics in Angry Birds Star Wars demonstrates the trend of creating more immersive and engaging mobile gaming experiences.
Industry Implications
1. Mobile Game Development - Developers can explore opportunities to collaborate and merge popular franchises in mobile games, attracting a wider audience and increasing player engagement.
2. Entertainment Licensing - The collaboration between Angry Birds and Star Wars showcases the potential for licensing agreements between gaming and entertainment companies to create unique cross-branded experiences.
3. Sci-fi Merchandise - The introduction of Angry Birds Star Wars brings new opportunities for merchandise collaborations, leveraging the popularity of both franchises among fans.
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