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Gender-Biased Cocoa Treats

The Cadbury Crispello Chocolate Bar Hopes to Boost The Company's Sales

— October 3, 2012 — Lifestyle
The Cadbury Crispello chocolate bar was invented in order to pick up sales for the prominent chocolate-making mogul. The target audience for this tasty bar is women only. The company believes that women are the biggest chocolate consumers, and due to more women being more body-conscious, chocolate sales have dropped.

The Cadbury Crispello promises to satisfy women's sweet craving without adding the extra pounds to their waistline. It is a 165-calorie bar that is made of wafer and filled with fluffy milk chocolate. The chocolate bar comes in cubes that can be separated; however, the added bonus with this candy is that the package is resealable so there is no rush to eat it all in one sitting.
Trend Themes
1. Gender-specific Food Products - Opportunity for brands to cater to specific gender preferences and dietary concerns.
2. Health-conscious Treats - Demand for low-calorie and guilt-free snacks that still satisfy cravings.
3. Convenient Packaging - Growing need for resealable and portion-controlled packaging for on-the-go consumption.
Industry Implications
1. Food and Beverage - Opportunity for companies to innovate and introduce gender-targeted food products.
2. Health and Wellness - Market for companies to develop and market low-calorie snacks and treats.
3. Packaging - Potential for companies to design and manufacture resealable and portion-controlled packaging solutions.
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