While some people might joke about having eyes at the back of their head, others such as those starring in the Volkswagen Voyage campaign probably wish that they really did, despite how freakish that would make them. If it meant avoiding imminent danger such as setting one's afro on fire of attracting a ferocious brown bear, being a freak would be worth it. As it stands, the Volkswagen Voyage campaign offers an easier solution, at least when it comes to driving.
Conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brazil, the Volkswagen Voyage campaign promotes the vehicle's parking sensor capabilities. Complete with a "beep, beep-beep, beep-beep-beep-beeeeeeeeeeeeep," the print ad shows just how effective the parking sensor is. Hair will stay intact, bear attacks will be avoided and car bumpers will remain unscathed.
Key Themes Behind This Trend
- Safety Technology
- The Volkswagen Voyage campaign highlights the importance of safety technology, such as parking sensors, in preventing accidents and potential dangers.
- Creative Advertising
- The use of humorous and attention-grabbing ads, like the Volkswagen Voyage campaign, can help brands effectively promote their products and engage with their audience.
- Innovative Print Ads
- The Volkswagen Voyage campaign demonstrates the potential for innovative print ads to showcase product features and captivate consumers.
Where This Applies
- Automotive
- The automotive industry can explore integrating advanced safety technologies, such as parking sensors, to enhance the overall driving experience and prioritize passenger safety.
- Advertising
- The advertising industry can embrace creativity and humor to create memorable campaigns that effectively communicate product features and benefits to consumers.
- Print Media
- The print media industry can leverage innovative and attention-grabbing ads, like the Volkswagen Voyage campaign, to attract readers and advertisers in a digital era.
