Top model River Viiperi’s social media contests demonstrate his ability to build connections with fans. The stylish individual created a video online, telling the public he would give away pieces from the Versace for H&M Cruise collection. Individuals looking for celebrity apparel had three separate ways to participate, one of which included finding him after a fashion show and outright asking for a collection piece.
John Ibbitson recently sat down to discuss this find with TrendHunterTV, as he was actually contacted by Viiperi’s publicist to write a bio for the young model. During his internship with Trend Hunter, Ibbitson also interviewed the model, and covered numerous fashion trends featuring the rising star. John graduated from the internship with flying colors, and acknowledges the doors that opened up from doing the Trend Hunter program.
What's Driving This Trend
- Social Media Giveaways
- Building connections with fans by creating social media contests and connecting with brands to give celebrity apparel is a disruptive innovation opportunity in the influencer marketing industry.
- Fashion Influencer Marketing
- Collaborating with models and influencers like River Viiperi to create social media contests is a disruptive innovation opportunity in the fashion industry.
- Celebrity Endorsements
- Creating social media contests with celebrities like River Viiperi is a disruptive innovation opportunity for brands to increase their reach and build brand awareness.
Who This Affects Most
- Influencer Marketing
- Incorporating social media contests as a promotional tool is a disruptive innovation opportunity in the influencer marketing industry.
- Fashion
- Using social media contests to build buzz and increase sales is a disruptive innovation opportunity in the fashion industry.
- Marketing and Advertising
- Utilizing social media contests as a promotional tool is a disruptive innovation opportunity for brands in the marketing and advertising industry.
