The Genesis Project Pendleton hats for 2012 are a great mash-up of traditional athletic caps and some great prints. The hats bring back sports teams from days old, like the Vancouver Grizzlies, so there is an appeal of nostalgia as well.
The Genesis Project Pendleton hats use a number of different modern prints to add some style to what would otherwise be a regular brim. Navajo print, pigskin suede, lambskin leather and leopard print grace the brim of the different caps. The snapback caps are also embellished with gold buckles and straps.
No longer does repping your favorite sports team mean that you have to sacrifice your own style. Show your team spirit as well as your personal style with this great collection of caps.
What's Driving This Trend
- Patterned Brim Caps
- Disruptive innovation opportunity: Explore new materials and prints to create unique and stylish caps.
- Nostalgic Sports Teams
- Disruptive innovation opportunity: Revive vintage sports team branding with a modern twist to capture the appeal of nostalgia.
- Embellished Snapback Caps
- Disruptive innovation opportunity: Experiment with innovative embellishments like gold buckles and straps to elevate the design of snapback caps.
Who This Affects Most
- Fashion Accessories
- Disruptive innovation opportunity: Merge fashion and sports by creating stylish accessories that incorporate elements of sports team branding.
- Printed Textiles
- Disruptive innovation opportunity: Develop new printing techniques and patterns for textiles to cater to the demand for unique and eye-catching designs.
- Athletic Apparel
- Disruptive innovation opportunity: Introduce innovative materials and construction techniques to elevate the style and functionality of athletic caps.
