WORN Fashion Journal, started as an experiment by editor Serah-Marie McMahon, is now a growing independent print publication based in Canada. WORN already boasts a broad readership from all over the world, including Berlin, Spain and Singapore.
In the video, managing editor Gwendolen Stegelmann explains that the publicatoin started as a way to fill a gap in fashion journalism. Rather than dictating what’s “hot right now” and what readers should buy, WORN delves into the more meaningful aspects of fashion such as the personal stories, politics, history and subcultures that influence and are influenced by fashion.
With its refreshing perspective and its meaningful and relevant content that is sure to stand the test of time, it’s little wonder that publisher Haley Mlotek can state that “97% of people who read WORN keep it forever.”
The recent redesign of the the publication is smaller in size, making it easier to tote around in your bag, yet it is thicker than the original version with a lot more content inside.
Key Themes Behind This Trend
- Independent Fashion Publications
- Opportunity for independent fashion publications to offer fresh, meaningful content that goes beyond trends and consumerism.
- Fashion Journalism Redesign
- Opportunity to redesign fashion publications to be more portable while offering a wealth of relevant and substantial content.
- Inclusive Fashion Perspectives
- Opportunity to explore fashion from diverse perspectives, including personal stories, politics, history, and subcultures, to engage readers in a more meaningful way.
Where This Applies
- Fashion Publications
- Fashion publications can adopt the approach of WORN Fashion Journal to fill the gap in fashion journalism by focusing on the meaningful aspects of fashion.
- Publishing
- The publishing industry can explore opportunities to redesign print publications, like WORN Fashion Journal, to be more compact yet content-rich.
- Fashion Journalism
- Fashion journalism can embrace more inclusive and diverse perspectives, as demonstrated by WORN Fashion Journal, to provide readers with a deeper understanding of the fashion industry.
