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The L'officiel Paris 'Les Tendances D'automne' Editorial is Autumnal Bliss

The L'officiel Paris 'Les Tendances D'automne' editorial showcases dark shades for fall. Fall editorials have been decidedly dark this year, and this piece for L'officiel Paris's September 2012 issue is no exception. It is evident that the look for fall is one of a perfectly matte complexion mixed with a bold dark lip that is lavishly opulent. The more tame version seen in this piece shows a starkly simplistic smoky eye paired with a nude lip as it makes it comeback.

The cover story, however, is highly decadent as it spares no expense in going fully dark. Les Tendances D'automne features the dually bold nearly black lip with heavy eye makeup again porcelain skin.

Dark Fall Makeup Trend
Opportunities for new and unique products catering to this trendfor both high-end and affordable makeup brands.
Matte Complexion Trend
Innovation opportunities for products that achieve a flawless, matte complexion while maintaining hydration.
Simplistic Smoky Eye Trend
Opportunities for bold and minimalistic smoky eye products that can transition from day to night.

Industries Being Reshaped

Cosmetics
New product development in makeup, skincare and beauty brands with an emphasis on ingredients that enhance pigmentation and complexion.
Fashion
New trends in fall fashion that revolve around clothing and accessories designed to compliment dark makeup looks.
Photography
Increased emphasis on bold makeup looks presents new opportunities for commercial and editorial photography that showcase dramatic eye and lip makeup.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 67%
Freshness 8%

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