Although the fashion featured in the Moschino Fall 2012 ad campaign does have an army influence, they appear to be more inspired by Zorro than anything else. Of course, the wide-brimmed hat does have a Spanish flavor that cannot be denied. These are not the typical snow bunnies found on ski slopes, that's for sure.
The Moschino Fall 2012 ad campaign was shot by photographer Juergen Teller. It stars models Ophelie Rupp and Ymre Stiekema. Chic and form-fitting, the blonde beauties will be streaks of black, red and blue as they zip down the steep slopes. The outfits are also full of texture and gold accents, which really accentuate the richness of each ensemble. More edgy than classic, the collection is made for those looking to make a statement.
What's Driving This Trend
- Military-inspired Fashion
- Disruptive innovation opportunity: Creating a line of military-inspired clothing that combines fashion with functionality.
- Spanish Flavored Fashion
- Disruptive innovation opportunity: Developing a line of fashion that incorporates Spanish-inspired elements for a unique and cultural twist.
- Statement-making Ski Apparel
- Disruptive innovation opportunity: Designing ski apparel that combines bold colors, textures, and gold accents to create fashion-forward looks on the slopes.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introducing sustainable and eco-friendly materials in the production of clothing and accessories.
- Photography
- Disruptive innovation opportunity: Developing innovative techniques and equipment for capturing dynamic and visually striking fashion campaigns.
- Winter Sports
- Disruptive innovation opportunity: Creating advanced ski apparel and equipment that combines style, comfort, and performance for skiers and snowboarders.
