The Rediscover Dairy Campaign is Ambiguously Intriguing
Meghan Young — August 24, 2012 — Marketing
References: foxp2 & ibelieveinadv
The Rediscover Dairy campaign may seem slightly confusing at first. People may wonder to themselves, "Are those men vomiting out the milk in disgust?" The ambiguous images were clearly created to draw people in through hilarity and perhaps a little bit of shock. In reality, they are probably spewing out their swig of milk in surprise. It took them off guard how good it tastes.
Conceived by FoxP2, an ad agency based in Cape Town, South Africa, the Rediscover Dairy campaign is quite cultural. It shows that people of all walks of life should 'rediscover dairy' in their daily life. The Rediscover Dairy campaign was art directed by Ryan Barkhuizen with creative direction by Justin Gomes and photography by Bruno Bossi and Michael Biach.
Conceived by FoxP2, an ad agency based in Cape Town, South Africa, the Rediscover Dairy campaign is quite cultural. It shows that people of all walks of life should 'rediscover dairy' in their daily life. The Rediscover Dairy campaign was art directed by Ryan Barkhuizen with creative direction by Justin Gomes and photography by Bruno Bossi and Michael Biach.
Trend Themes
1. Milk-spewing Ads - Opportunity for disruptive innovation in advertising by creating humorous and attention-grabbing campaigns that challenge conventional expectations.
2. Rediscover Dairy - Potential for disruptive innovation in the dairy industry by promoting the idea of rediscovering dairy as a valuable and enjoyable part of daily life.
3. Ambiguity in Marketing - Opportunity for disruptive innovation in marketing by using ambiguous and intriguing visuals to capture audience attention and spark curiosity.
Industry Implications
1. Advertising - Potential for disruptive innovation in the advertising industry by reimagining traditional approaches and leveraging unconventional techniques to engage and surprise audiences.
2. Dairy - Opportunity for disruptive innovation in the dairy industry by promoting the benefits and unique experiences associated with dairy products, encouraging consumers to rediscover their appreciation for them.
3. Marketing - Potential for disruptive innovation in the marketing industry by employing ambiguous and intriguing visuals that challenge conventional approaches, generating interest and curiosity among target audiences.
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