Kaleidoscopic Fairytale Fashion

The September L'Officiel China by Michelle Du Xuan Radiates

The September L'Officiel China by Michelle Du Xuan is a polychromatic series featuring models Pauline Van Der Cruysse at Elite Paris and Zhu Lin at IMG Paris. Michelle Du Xuan has captured the duo in a decaying room from a historic home that gives the series an antique and baroque feel.

The stylist Hanae Uwajima has adorned the models in eccentric couture pieces from Elie Saab, Dior, Chanel, Valentino, Versace to Alexis Mabille. These designs resemble a colorful version of the film Sweeney Todd where the models appear to be in a mythical time traveling world full of vibrant hues, overdramatic hairstyles and excessive amounts of makeup.

Michelle Du Xuan has created her hauntingly beautiful fantasy world for the September issue of L'Officiel China that is chic, sophisticated and haute.

Polychromatic Fashion
Disruptive innovation opportunity: Developing sustainable and eco-friendly dyes and materials for vibrant and colorful fashion designs.
Antique-inspired Fashion Photography
Disruptive innovation opportunity: Introducing augmented reality technology to create interactive and immersive experiences for viewers of fashion editorials.
Exaggerated Couture Styling
Disruptive innovation opportunity: Integrating technology into fashion accessories and garments to create visually stunning and functional designs.

Where This Applies

Fashion Design
Disruptive innovation opportunity: Incorporating sustainable practices and materials into the fashion design process to reduce environmental impact.
Fashion Photography
Disruptive innovation opportunity: Exploring new techniques and technologies, such as virtual reality and 3D imaging, to push the boundaries of fashion editorial storytelling.
Beauty and Cosmetics
Disruptive innovation opportunity: Developing innovative makeup products and application methods to create dramatic and avant-garde looks inspired by fantasy fashion photography.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 83%
Activity 75%
Freshness 8%

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