Remember that scene in Charlie's Angels where Cameron Diaz danced around in her undies? Or when Britney Spears did the same in Cross Roads? If not, I'm sure you can imagine... and somehow I have a feeling a good lot of you have done some of your own panty prancing.
If the urge strike again soon, make sure you bust out your camera because Jockey wants to see you do it!
To participate in the Jockey Underwars contest, all you have to do is send in your video. You don't have to be young, thin or act like a model in it; in fact, the more goofy you are, the better. The videos will be rated by the public and people generally tend to favour funny stuff.
After sending in your video, yours will be entered in a dance off with another contestant. The winning Underwarrior will take home $25,000.
At time of posting, there are still 123 tournament spots left, so shake away!
What's Driving This Trend
- User-generated Content Contests
- Introducing fun user-generated content contests, like Jockey Underwars, can increase customer engagement and brand awareness while also providing an opportunity to gather user data.
- Promoting Body Positivity
- Marketing campaigns that encourage consumers of all body types to participate in activities like Jockey Underwars can promote body positivity and inclusivity, disrupting traditional beauty standards.
- Embracing Humor in Marketing
- Using humor in marketing, as demonstrated by Jockey Underwars, can be a disruptive innovation opportunity to distinguish a brand from its competitors and make a lasting impression on consumers.
Who This Affects Most
- Apparel
- The apparel industry can benefit from user-generated content contests like Jockey Underwars to increase engagement and brand visibility, as well as promote body positivity.
- Marketing and Advertising Agencies
- Marketing and advertising agencies can incorporate humor and user-generated content contests like Jockey Underwars into their campaigns to differentiate their clients' brands and better engage consumers.
- Entertainment
- Entertainment companies can promote user-generated content contests like Jockey Underwars as a fun and interactive way for fans to engage with their favorite shows, movies, or artists.
