Mercedes-Benz is going back in time with its new web series ‘MacGyver and the New Citan.’ Yes, you heard correctly, MacGyver is back on—kind of anyways. In case you didn’t know, the Citan is Mercedes-Benz’s European utility van. The van is the secret agent’s vehicle of choice and star of the new series. A utility van isn’t anywhere near as flashy as some of the cars from MacGyver’s past contemporaries such as ‘Knight Rider’ and ‘Miami Vice,’ but hey, you’ve got to grow up sometime.
The trailer for ‘MacGyver and the New Citan’ is short, but the good news is that Richard Dean Anderson hasn’t missed a beat after 20 years. There are a lot of guns, a bomb and a copious amount of Citan driving scenes. You can check out the trailer for the new MacGyver web series here. The three episode series is slated to debut in full on September 18th.
Key Themes Behind This Trend
- Retro Web Series
- Opportunity for creating nostalgic web series that bring back beloved characters.
- Utility Van Marketing
- Creating unconventional marketing campaigns focused on utility vans.
- Reviving Classic TV Shows
- Opportunity for reviving classic TV shows and incorporating modern products.
Where This Applies
- Web Entertainment
- Opportunity for web entertainment platforms to create and distribute retro-themed content.
- Automotive
- Opportunity for automotive companies to leverage nostalgia and promote utility vehicles.
- Television Production
- Opportunity for TV networks and production companies to revive classic shows in a modern context.
