Instead of vandalizing public property in return for jail time, youths of LA are learning to use their creativity and artistic infinity toward making money with the Streetcraft LA program.
Streetcraft LA, a social outreach organization based in the Wilmington neighborhood of Los Angeles, aims to help young people earn profits for their artwork and graffiti. In Wilmington, graffiti tagging has become a problem, and Streetcraft LA plans to divert youth away from this activity, which could land them in jail, and help them use their artistic talent toward making money.
The program encourages youth to put their artwork on things like skateboards and furniture; these decorated items are then sold through the Streetcraft LA store, and profits from the items are split between the artists and Streetcraft. The program also teaches the youth valuable business skills, such as how to market their own artwork so that they can continue to profit off of their work after they've left the program.
What's Driving This Trend
- Youth Entrepreneurship Through Art
- Streetcraft LA helps young people turn their artistic talent into business opportunities.
- Creative Profit Making
- Streetcraft LA program encourages youths to make profits by putting their artwork on everyday items and selling them.
- Graffiti-based Social Outreach Programs
- Streetcraft LA plans to divert youth from vandalizing public property and provide them with viable business options.
Who This Affects Most
- Art Industry
- Opportunities for young artists to get involved in the art industry through the Streetcraft LA program.
- Youth Programs and Outreach
- Streetcraft LA provides guidance and mentorship to youths in the Wilmington neighborhood of Los Angeles.
- Socially Conscious Business
- The Streetcraft LA program is an example of how a business can have a positive social impact while also generating profits for itself.
