Undefined Androgyny Editorials

The Man or Woman Ginza Fashion Story Features Model Andrej Pejic

Gender-bending supermodel Andrej Pejic stars in the 'Man or Woman' Ginza editorial. The undefined portrait series is featured in the Japanese publication's August 2012 issue.

Andrej is captured by Taghi Naderzad and styled by Kithe Brewster who dresses him in an androgynous wardrobe that stays true to his unexpected and ever-changing look. The model poses as both man and woman, wearing ensembles ranging from ladylike to edgy and punk-rock inspired in the Man or Woman Ginza fashion story.

He states that his gender is undefined, describing his childhood interests and present inspirations, including an obsession with the New Romantic Period and his style icon, Boy George. The famous face also opens up about his love for makeup, and shares the surprising story of being discovered in a Melbourne McDonalds.

Gender-bending Fashion
Opportunity for fashion brands to challenge traditional gender norms and create androgynous clothing lines.
Redefining Beauty Standards
Opportunity for beauty brands to embrace diversity and inclusivity by featuring models who challenge traditional gender norms.
Non-binary Representation
Opportunity for media and entertainment industries to showcase more non-binary individuals and promote inclusivity.

Who This Affects Most

Fashion
Fashion brands can disrupt the industry by creating gender-neutral clothing lines and challenging traditional fashion norms.
Beauty
Beauty brands can disrupt the industry by featuring diverse models who challenge traditional beauty standards and embracing gender diversity.
Media and Entertainment
Media and entertainment industries can disrupt the industry by showcasing more non-binary individuals and promoting inclusivity in their content.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 84%
Freshness 8%

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