Featuring a stellar cast, the Adidas Originals video campaign boasts mass urbane appeal.
The commercial begins with glimpses at various cityscapes featuring national celebrities in a party mood. Featuring background music from Nicki Minaj's track 'Masquerade,' the ambiance of the video is decidedly upbeat.
However, the rapping sensation is not the only star in this sporty couture display. Jeremy Scott, Big Sean, 2NE1, Kids These Days, Sky Ferreira and Derrick Rose are all spotted in the Adidas duds strutting along the urbane settings as well. 2NE1, the Korean pop group makes a splash with their girly appeal.
Adidas made a fantastic move in its choices for the campaign. With their flawlessly styled sporty couture campaign they generate mass appeal with their diverse celebrity cast.
Key Themes Behind This Trend
- Urbane Video Campaigns
- Campaigns featuring celebrities representing the urbane culture tend to have mass appeal.
- Sporty Couture Displays
- Sportswear is being used more and more in haute couture for a unique fashion statement.
- Global Pop Group Influence
- Incorporating international pop groups into ad campaigns can generate global appeal.
Where This Applies
- Advertising
- Ad agencies can curate specific celebrity rosters to create unique and engaging urbane campaigns for fashion and sportswear.
- Fashion & Apparel
- There is increasing potential for sportswear brands to venture into haute couture, blending sportswear designs with high-end fashion for a new and unique line of clothing.
- Music Production
- Collaborations with well-known music artists can result in successful ad campaigns and cross-industry promotion opportunities for the music industry and associated brands.
