The DirecTV 'What/Why/When & How' spot features a quirky John Cleese as its leading man in a quick-paced short.
Though there is supposedely no such thing as a stupid question, the spot shows there is in fact such a thing as too many questions. Cleese is seen incessantly asking 'Who, What Where When Why and How' throughout the commercial -- all in a ridiculously penetrating tone and set against totally random backdrops.
Creativity is key when it comes to a commercial's execution. With the viral potential of videos nowadays, a really great one could make a world of difference. After the release of Old Spice's 'The Man Your Man Could Smell like,' many companies found themselves scrambling to create a character and persona that would evoke a similar reaction.
This DIRECT TV ad is an example of such an ad that hopes to gain wide audience attention.
Why This Trend Is Growing
- Quirky Questioning Ads
- Ads that incorporate unique and odd questioning can go viral and gather greater audience attention.
- Viral Ads as Business Strategy
- Companies are recognizing the power of creating viral videos and are leveraging creativity in their advertising strategies to boost brand recognition.
- Personalized and Memorable Ads
- Customizing ads with unique characters or personalities can make them more memorable to audiences and generate greater brand engagement.
Industries Being Reshaped
- Advertising
- The advertising industry can incorporate uniquely-questioning ads as well as more personalized characters into their campaigns.
- Entertainment
- The entertainment industry can use quirky questioning to create memorable and engaging trailers for films, TV shows, and web series.
- Consumer Electronics
- The consumer electronics industry can experiment with different ad concepts, like DIRECTV's 'What/Why/When & How,' to create more memorable and effective commercials.
