The Perrier-Jouet X Makoto Azuma project has resulted in an iconic rebranding of the famous champagne La Belle Epoque.
The launch took place in Tokyo on July 12, 2012, during which Makoto Azuma recreated this delicate arabesque artwork made with Japanese anemones. The artist explains on his website, “I wanted to make something extraordinary, taking inspiration from the sensation of champagne inside the mouth, and the delicate movement of the ivy and leaves with a special attention and tribute given to Emile Gallé’s anemones.”
The Perrier-Jouet Belle Epoque Florale Edition will be available in very limited quantities worldwide starting in September 2012. This redesign is perfect for those who love the champagne and are looking for a new type of branding. The floral accents definitely make this brand stand out on the shelves.
Key Themes Behind This Trend
- Floral Alcohol Branding
- Opportunity for alcohol brands to utilize floral designs in their branding and packaging to differentiate themselves in a crowded market.
- Limited Edition Packaging
- The creation of limited edition packaging to create excitement and exclusivity around a brand and product.
- Artistic Collaborations
- The opportunity for brands to collaborate with artists to create unique and visually appealing designs for their products to generate buzz and interest.
Where This Applies
- Alcohol
- Alcohol brands have the opportunity to differentiate themselves with innovative and artistic design to appeal to younger, design-conscious consumers.
- Luxury Goods
- Luxury brands could consider collaborating with artists to create limited edition products that appeal to consumers looking for exclusivity and unique designs.
- Packaging
- The packaging industry could look to create new, innovative designs and materials for limited edition packaging for all types of products, including alcohol, to drive sales and consumer interest.
