READ WALL, formerly known as Read’s Clothing Project, is an American social fashion brand overhauling its image and expanding its catalog of classic, education-enabling shirts to include new sporty menswear pieces. Partnered with Books for Africa, Read Wall pledges to donate one book to a child in need for every item sold.
Founded on an appreciation for preppy, well-made clothing and an interest in becoming involved in education initiatives in Africa, Read Wall provides alternative, socially conscious and fashionable menswear.
The READ WALL Fall/Winter 2012 collection is showcased in a look-book photographed by Chiun-Kai Shih and showcases the brand’s well-executed first attempt at outerwear, pants and accessories.
The rebrand will take full effect with the official launch of the Fall/Winter 2012 line and new website, while the current selection is still available at its old address.
Contact Information
READ WALL website
Read’s Clothing Project website
READ WALL Twitter
READ WALL Facebook
READ WALL Tumblr
Key Themes Behind This Trend
- Socially Conscious Fashion
- Read Wall's commitment to donating one book to a child in need for every item sold presents a disruptive innovation opportunity for other fashion companies to establish social responsibility initiatives.
- Expansion Into Sportswear
- Read Wall's expansion into sportswear offers a disruptive innovation opportunity for other all-American sportswear brands to broaden their offerings and engage new customer demographics.
- Partnerships with Charitable Organizations
- Read Wall's partnership with Books for Africa presents a disruptive opportunity for other companies to establish similar partnerships, contributing to not only social causes but also brand image and customer loyalty.
Where This Applies
- Fashion
- Read Wall's rebranding presents a disruptive innovation opportunity for other fashion companies to expand offerings and incorporate social responsibility initiatives.
- Sportswear
- Read Wall's expansion into sportswear presents a disruptive innovation opportunity for other all-American sportswear brands to broaden their offerings and engage new customer demographics.
- Charitable Organizations
- Read Wall's partnership with Books for Africa presents a disruptive opportunity for other companies to establish similar partnerships, contributing to not only social causes but also brand image and customer loyalty.
