The 'Women Sort Yourself Out' Video Plays on Common Stereotypes
Jennifer Gosnell — July 19, 2012 — Pop Culture
Juxtaposing the hilarious advertising styles of commercials and products targeted towards men versus those targeted towards women, the 'Women Sort Yourself Out' parody is absolutely hysterical. With the intense amount of negative advertising towards women for wrinkle products, adult diapers, and more, advertisers are time and time again telling women that they must "sort themselves out."
Comparing women's ads to men's that seem to only target shaving and beer, the tagline in the spoof commercial tells men to "shave and get drunk, because you're already brilliant."
The comical ad is a hilarious comment on the way advertisers go about marketing products. By demeaning women and puffing up men, they are sending a strong signal about the way they think that society thinks and are thereby encouraging a stereotypical standard.
Comparing women's ads to men's that seem to only target shaving and beer, the tagline in the spoof commercial tells men to "shave and get drunk, because you're already brilliant."
The comical ad is a hilarious comment on the way advertisers go about marketing products. By demeaning women and puffing up men, they are sending a strong signal about the way they think that society thinks and are thereby encouraging a stereotypical standard.
Trend Themes
1. Gender Stereotyping in Advertising - Disruptive innovation opportunity: Develop inclusive advertising campaigns that challenge traditional gender stereotypes and promote equality.
2. Satirical Advertising Parodies - Disruptive innovation opportunity: Create humorous advertising parodies to shed light on the problematic nature of certain marketing tactics.
3. Empowering Women in Advertising - Disruptive innovation opportunity: Design empowering ad campaigns that celebrate the diverse strengths and qualities of women without demeaning or stereotyping them.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Implement more progressive and inclusive approaches to advertising that better reflect the diverse consumer audience.
2. Marketing - Disruptive innovation opportunity: Reevaluate marketing strategies to create content that challenges existing stereotypes and fosters a more inclusive brand image.
3. Gender Equality Advocacy - Disruptive innovation opportunity: Support initiatives and organizations that promote gender equality in advertising and work towards dismantling harmful stereotypes.
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