The latest in the MINI London Olympics 2012 campaign includes a collaboration with the London Philharmonic Orchestra, in which a series of BMW MINI vehicles have been used to "play" the British national anthem. The famous song 'God Save the Queen' has been rendered in car-honking form, as a composer directs members of the orchestra to honk the horns of their BMW MINIs in tribute to the Great Britain Olympics team.
Nine special edition MINI London Olympics models were used for the quirky musical campaign, which has been captured in this video. According to Gareth Newman, the conductor, the campaign denotes the first time the London Philharmonic Orchestra has attempted to play a musical piece using only car horns as instruments.
What Makes This Trend Stand Out
- Car-horn Symphony
- Manufacturers can explore car auditory features to provide new music-making experiences.
- Vehicle-made Music
- Artists can experiment with unique soundscapes using car features as musical instruments.
- Promotional Collaborations
- Companies can partner with music institutions to create memorable marketing campaigns that showcase product features.
Sectors Adopting This
- Automotive
- Car manufacturers can explore the possibility of developing audio features that allow drivers to create music.
- Music
- Musical artists can experiment with new sounds by incorporating car features into their compositions.
- Advertising
- Companies can form partnerships with music institutions to develop marketing campaigns that creatively promote their products.
