Black Heart Brewery is a microbrewery based out of Melbourne, Australia. Founded by a restless heart surgeon, this pint-sized company has been turning out artisan quality beers ever since. Shortly before entering the bloated beer market, the company enlisted the creative assistance of Amy Lewis Design to create pitch-perfect packaging for the mighty little brewskis.
Highlighting the brand's unlikely origin story, each Black Heart bottle bears a label adorned with a distressed representation of a heart. A number of the design elements were done by hand. For instance, the flavor description of each variety of beer is hand written on the back of the bottle. A signature also appears on each and every bottle topper. These small handcrafted features give the brews a touch of personality and highlight the company's preservation of brewing by hand.
The Black Heart Brewery beer labels are beautifully rustic and romantic.
Key Themes Behind This Trend
- Artisanal Packaging
- Opportunity for companies to showcase their handmade crafts through creative, distressed labeling and customized packaging.
- Handwritten Labels
- Opportunity for companies to showcase their attention to detail and brand story by including handwritten labels on their packaging.
- Personality-driven Branding
- Opportunity for companies to differentiate themselves through unique, handcrafted features that embody their company's values and personality.
Where This Applies
- Craft Brewery
- Craft breweries can differentiate themselves and elevate their branding through unique, artisanal packaging and personality-driven design elements.
- Artisanal Food and Beverage
- Artisanal food and beverage companies can showcase their handmade crafts and brand stories through creative, distressed labeling and customized packaging.
- Handmade Goods
- Handmade goods companies can differentiate themselves and elevate their branding through unique, handcrafted features that embody their company's values and personality.
