So you’ve heard of the Facebook IPO, but have you heard of the Pinterest PIO? The ‘Pinterest Image Optimization’ infographic explains exactly what this phenomenon is and how you can best utilize it to your advantage.
Some of the advice is fairly self-explanatory—if you have more followers you’re more likely to get likes and re-pins, if you use descriptions you’re more likely to get found in a search engine, etc -- however, advice like varying your images between what you repin and what you upload of original content is pretty use and often overlooked.
Another key tidbit of information is definitely that you should aim for vertical images, since they are more appreciated visually on Pinterest and therefore more likely to get re-pinned around.
What Makes This Trend Stand Out
- Pinterest Image Optimization
- Opportunities for businesses to optimize their images on Pinterest for better engagement and reach
- Vertical Image Preference on Pinterest
- Opportunities for businesses to adapt their visual content strategy on Pinterest to include more vertical images for increased visibility and re-pins
- Search Engine Optimization on Pinterest
- Opportunities for businesses to leverage descriptions and keywords to improve their search rankings on Pinterest
Sectors Adopting This
- Social Media Marketing
- Opportunities for social media agencies and marketers to help businesses optimize their Pinterest presence for better engagement and reach
- Photography and Design
- Opportunities for photographers and graphic designers to create and sell visual content optimized for Pinterest
- E-commerce
- Opportunities for e-commerce businesses to use Pinterest's image optimization strategies to drive more traffic and sales through the platform
