Fairly Traded Bohemian Bags

The JADEtribe Line is Sustainable, Handmade and Natural

JADEtribe, started by Kimberly Hartman, is a fashion line consisting of 100% natural and ethical handbags and jewelry. Hartman was inspired to start the brand during a trip to Laos, where she realized she could benefit textile artisans by purchasing their textiles directly from them and at a fair price while also creating the opportunity to employ other women at a fair wage to create unique handbags.

JADEtribe, described as "a little bit beach-y, a little bit bohemian jet set," on its website, is a chic brand with a conscience. All of the materials used to produce the purses are eco-friendly, handmade and fairly traded.

The JADEtribe website features a helpful interactive store locating map in order to find stockists in a particular city.

Contact Information
JADEtribe website
JADEtribe on Facebook
JADEtribe on Twitter

Ethical Fashion
There is an opportunity to disrupt the fashion industry by creating more ethical and sustainable fashion lines like JADEtribe
Fair Trade
There is an opportunity to disrupt multiple industries by promoting fair trade practices, especially in the textile and fashion industries
Eco-friendly Materials
There is an opportunity to disrupt industries by using eco-friendly materials to create products that not only benefit the environment but also appeal to consumers who are becoming more environmentally conscious

Sectors Adopting This

Fashion
JADEtribe's success in creating a sustainable and ethical fashion line sets an example for others in the industry and creates an opportunity for more brands to follow suit
Textile
JADEtribe's approach of purchasing textiles directly from artisans and at a fair price creates an opportunity for promoting fair trade practices in the textile industry
Jewelry
JADEtribe's success in creating ethical and eco-friendly jewelry sets an example for others in the industry and creates an opportunity for more brands to follow suit
SCORE
6.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 93%
Freshness 8%

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