The DSquared2 Fall/Winter 2012 campaign showcases models Carola Remer and Daphne Groeneveld within the walls of a bright classroom. Yellow chairs with attached boards are used by the women here to feign an academic lesson in fashion, displaying some of the world’s most stylish faux students.
These advertisements for the Canadian couture label were taken by photography duo Mert & Marucs. The artists have been known for their productions of seductive, mesmerizing sets, and they have yet again pulled off their vision for this Fall/Winter 2012 line with attention to detail.
Horn rimmed lenses, military caps and dark furry sweaters offer an alternative take on scholastic apparel. And while some pupils choose to stick to the basics throughout the year, others will be pleased to break down ensemble barriers with these over the top DSquared2 looks.
Key Themes Behind This Trend
- Academic Parody Fashion
- Opportunity for disruption in the fashion industry to incorporate humor and irony into clothing designs.
- Seductive Set Photography
- Opportunity for disruption in the photography industry to create captivating and immersive sets for advertising campaigns.
- Alternative Scholastic Apparel
- Opportunity for disruption in the fashion industry to create edgy and innovative school-inspired clothing lines.
Where This Applies
- Fashion
- The fashion industry can incorporate academic parody, alternative apparel, and innovative designs to create disruptive clothing lines and campaigns.
- Advertising
- The advertising industry can utilize seductive set photography to create attention-grabbing campaigns for fashion and other industries.
- Education
- The education industry can collaborate with fashion brands to create unique and inspiring school-inspired apparel and accessories for students.
