ICEQUAKE from The 'Olympia' Issue of 125 Magazine tells the story of a figure skater and her performance from start to finish. This series was captured by Aorta, a Sweden-based duo featuring Marco Grizelj and Kristian Kran.
The various pictures show different dances the model would be performing for a real skating competition, and the last photo shows the model with her skates off and feet in ice after a long day's work. The model Tereza K from Elite Prague is captured wearing long flowing robes and colorful body suit costumes. Stylist Nini Makestaad has adorned the model with fashionable high heeled shoes minus the bladed bottom. The skating aspect is an interesting twist, but it doesn't take away from focusing on the model's fashionable outfits.
Key Themes Behind This Trend
- Figure Skating Fashion
- Disruptive innovation opportunity: Creating stylish and functional clothing specifically designed for figure skaters.
- Performance-based Photography
- Disruptive innovation opportunity: Developing new techniques and technology to capture the dynamic and fleeting moments of a performance through photography.
- Creative Sports Editorials
- Disruptive innovation opportunity: Collaborating with athletes and artists to create visually stunning and narrative-driven editorials that bring together the worlds of sports and fashion.
Where This Applies
- Sports Apparel
- Disruptive innovation opportunity: Designing innovative apparel and accessories that cater to the unique needs and aesthetics of figure skaters.
- Photography Equipment
- Disruptive innovation opportunity: Creating advanced photography equipment and software that can capture the fast-paced and intricate movements of athletes.
- Fashion and Lifestyle Media
- Disruptive innovation opportunity: Reimagining traditional fashion and lifestyle media platforms to include more creative and unconventional editorial content that blurs the boundaries between different domains.
