Photogenic Social Media Mascots

Shinborne Creative is Inspired by Instagram

Shinborne Creative is a Cleveland, Ohio-based design studio with a knack for cutesy, yet punchy design.

The 'Instagram Logo Mascot' is, as its name suggests, based on the social media photo-sharing site's emblem. However, it modifies the logo and adds some arms and legs to create a spunky little character that captures all the fun and spontaneity that is Instagram.

As the studio explains on their Behance page, the model is only a concept presently, but they are reaching out to designers and artists, seeking to make it a reality.

Although many people consider toys to be exclusively for children, design studios like Shinborne creative are blurring the line between corporate, business-focused graphic design and children's toys.

Blurring Corporate Design
Opportunity for design studios to create crossover products that combine corporate design and children's toys.
Customized Mascots
Demand for unique and personalized mascots that represent brands on social media platforms.
Interactive Branding
Growing interest in creating interactive characters as brand mascots for increased engagement on social media.

Sectors Adopting This

Design Studios
Design studios can explore the creation of crossover products that combine corporate design and children's toys.
Social Media Marketing
Opportunity for social media marketing agencies to offer customized mascot design services for brands.
Toy Manufacturing
Toy manufacturers can leverage the demand for interactive brand mascots by developing customized mascot toys for companies.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 74%
Freshness 8%

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