Love hurts, literally, as the OC SS12 Part 1 demonstrates.
When one partner has their heart broken and another takes a tumble down the stairs, the age-old drama between two young lovers becomes absurd and satirical in these shocking shorts. Fashion retailer Opening Ceremony, known for incorporating well-established designer brands and artists from all over the world with up-and-coming American talent in its showrooms, has collaborated with the French film directors at AB/CD/CD to showcase the new Spring/Summer 2012 collection in a series of three short films.
These mini videos star Manuel Vallade, Zoë Le Ber, and a not-so-realistic dummy that happens to take the fall in these surprisingly refreshing re-enactments of scenes from plays by Jean Luc Godard such as Le Mépris. The cute Parisian-chic clothes feature flouncy skirts and striped tops, along with the obvious use of the dummy, which lends an air of light-hearted humor.
Key Themes Behind This Trend
- Absurd-satirical Fashion
- Disruptive innovation opportunity: Create fashion collections that embrace absurdity and satire for a unique and playful aesthetic.
- Collaborative Short Films
- Disruptive innovation opportunity: Collaborate with film directors to create short films that showcase fashion collections in a creative and engaging way.
- Parisian-chic Style
- Disruptive innovation opportunity: Develop fashion lines inspired by Parisian-chic aesthetics, incorporating flouncy skirts and striped tops for a timeless and fashionable look.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Incorporate well-established designer brands and artists with emerging American talent to create unique and diverse fashion showrooms.
- Film Production
- Disruptive innovation opportunity: Explore collaborations between fashion and film industries to create innovative short films that promote fashion collections.
- Artificial Intelligence
- Disruptive innovation opportunity: Utilize AI technology to analyze fashion trends and consumer preferences, enabling personalized and targeted fashion recommendations.
