Lanusa is a clothing and accessory company that makes handmade pieces out of yarn, felt, linen, cotton, eco fabric, wool and embroidery thread. The company is based in Madrid, Spain, and run by Raquel and Pilar Ezquerro. Its items can be viewed and purchased off the online store called Etsy.
Its necklaces are cross-stitched with adorable prints, and the purses and clutches are full of vibrant oranges, yellows and blues. The line also has some head pieces, bibs, scarves, dresses and even blouses that are any vintage-lovers dream. With floral prints and pastels, this collection is far from mainstream, it offers distinctive pieces that are comfortable yet stylish at the same time.
The Lanusa collection offers artistic pieces that are sure to not go unnoticed.
Why This Trend Is Growing
- Handmade Accessories
- Opportunity for disruptive innovation in the fashion industry by offering unique and personalized handmade accessories.
- Vintage Fashion
- Disruptive innovation potential in the fashion industry by capitalizing on the growing demand for vintage-inspired clothing and accessories.
- Distinctive Prints
- Innovation opportunity in the fashion industry by creating accessories with vibrant and adorable cross-stitched prints that stand out from mainstream designs.
Industries Being Reshaped
- Fashion and Apparel
- Potential for disruptive innovation in the fashion and apparel industry through the introduction of unique handmade accessories and vintage-inspired pieces.
- E-commerce
- Opportunity for disruptive innovation in the e-commerce industry by providing an online platform, like Etsy, for selling and showcasing artistic and distinctive accessories.
- Textile and Crafts
- Disruptive innovation potential in the textile and crafts industry by incorporating vibrant and artistic designs into handmade accessories made from yarn, linen, cotton, and embroidery thread.
