The quirky Rebecca Minkoff 'Call Me Maybe' video stars Man Repeller Leandra Medine, supermodel Hilary Rhoda and the designer herself. The bombshell brunette trio joins in on the viral popularity of this Canadian pop single.
While the Obama version demonstrates some ingenious video editing, Minkoff decides to show off the group's ability to work the camera. As the footage roles, the cameraman captures shots of Man Repeller busting out the Charlie Brown and Minkoff proving you can do the running man with a baby in tow. The stunning Hilary Rhoda clearly has had some practice singing backstage in makeup. The collaboration brings together three major types of influencers in today's fashion industry -- the designer, model and blogger.
Although the vocals are sung by pop sensation Carly Rae Jepsen, the Rebecca Minkoff Call Me Maybe video is an entertaining take on the lip dub movement.
What Makes This Trend Stand Out
- Lip Dub Videos
- Opportunity for brands to create entertaining content by incorporating lip-syncing and dancing to popular songs.
- Collaborative Marketing
- Using influencers from different fields (designers, models, bloggers) to create collaborative marketing campaigns.
- Viral Popularity
- Leveraging the power of viral videos to generate brand awareness and engagement.
Sectors Adopting This
- Fashion
- Fashion brands can create lip dub videos to showcase their products and engage with their audience.
- Entertainment
- Opportunity for entertainment companies to create lip dub videos featuring popular celebrities to promote movies, TV shows, or music.
- Marketing
- Marketing agencies can help brands create collaborative marketing campaigns that leverage the popularity of influencers to reach a wider audience.
