Eclectically Effeminate Ensembles

The Agi & Sam SS XII Lookbook is Eccentrically Flamboyant

The Agi & Sam SS XII collection steps up the brand's pension for eclectic, playful and even effeminate ensembles that still have a masculine undertone. That masculinity is accentuated by the manly men (bearded and all) rocking the outrageously flamboyant outfits. The experimental label continues to push boundaries in order to encourage men to have fun with fashion in an expressive manner.

Shot against a yellow and orange backdrop, the Agi & Sam SS XII collection references '90s hip hop and streetwear for a retro twist that is vibrant and nostalgic. Founders and designers Agape Mdumulla and Sam Cotton strike a nice balance between wearability and individuality. Although the styled ensembles are pretty loud and bold, the lookbook provides some great inspiration that can be tamed, mimicked or even brought to the next level.

Eclectic Ensembles
Opportunity for disruptive innovation in the fashion industry by creating unique and expressive clothing options for men.
Playful Fashion
Opportunity for disruptive innovation in the fashion industry by designing fun and vibrant clothing that encourages self-expression.
Retro Streetwear
Opportunity for disruptive innovation in the fashion industry by revitalizing trends from the past and incorporating them into contemporary designs.

Sectors Adopting This

Fashion
Opportunity for disruptive innovation in the fashion industry by creating unique and expressive clothing options for men.
Retail
Opportunity for disruptive innovation in the retail industry by offering playful and vibrant clothing options that stand out from traditional offerings.
Marketing
Opportunity for disruptive innovation in the marketing industry by promoting retro streetwear as a unique and nostalgic fashion choice.
SCORE
3.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 38%
Freshness 8%

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