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Hair-Raising Treat Branding

The Spooky Chocolates Packaging Will Make Your Knees Quake

— May 29, 2012 — Lifestyle
Design student Amrit Pal Singh created these quirky packages for the fictional company Spooky Chocolates. Inspired by the macabre nature of the product, Singh crafted darling illustrations that look like they're fresh from the set of Tim Burton's 'Nightmare Before Christmas.' Complete with a terrifying description of the flavors present in each bar, these tempting wrappers are enough to induce creepy cravings for some scary chocolate.

Sporting names like 'Mummy Pie & Zombie Fudge' and 'Evil Gumball Pastry,' these hair-raising treats are sure to seduce the horror fan in your life. Enjoy the sickly, satisfying snap of 'Crunchy Bones Cocoa Wafers,' or go to town on a bar of 'Satan's Spice.' No matter what your ghoulish palette is seeking, you'll find it in Spooky Chocolates.

The perfect sweet compliment to your next costume party, these spine-tingling treats will overwhelm you with their sweet styling and goose bump-inducing flavors.
Trend Themes
1. Spooky Packaging - Innovative packaging designs that play on the spooky themes can create a unique brand identity that caters to a niche market.
2. Horror-themed Food - Incorporating spooky themes into food products provides a creative way to tap into the Halloween market and capitalize on the growing interest in horror-themed pop-culture.
3. Fictional Branding - Fictional branding can provide an opportunity for designers to showcase their creativity and imagination, while also offering businesses a distinctive marketing strategy for their products.
Industry Implications
1. Food and Beverage - Innovative packaging and creative product development in the food industry can appeal to niche markets and provide standout brand identities.
2. Marketing and Advertising - Fictional branding and unique packaging designs can provide marketing and advertising agencies with the opportunity to showcase their creativity and develop distinctive campaigns for their clients.
3. Entertainment and Media - The growing interest in horror-themed entertainment presents opportunities for media and entertainment companies to explore related merchandise and cross-promotional marketing strategies.
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