If you’re ever embarrassed that people can hear you while you’re in the bathroom, you’ve probably run the tap to disguise unsightly noises. Although you’re valiantly trying to save yourself from a bound-to-be-awkward situation, you’re also wasting a large amount of water. To curb the amount of water wasted and to bypass embarrassment, advertising agency Publicis E-Dologic teamed up with THIRST, a global water awareness organization. Together, these two entities created the ‘Thirst-Flusher’ App.
This app is designed to cover up certain noises without wasting water. The beautiful thing is you can choose from a variety of sounds that will mask your own, including sounds like clapping, different degrees of falling rain, a whistle, a trumpet and a fan. All you have to do is set the sound, hit the start button and the application will cover racket while calculating how much water you saved. The goal of this app is to save water on a global scale and of course, avoid bathroom embarrassments.
Key Themes Behind This Trend
- Water-saving Apps
- The 'Thirst-Flusher' App exemplifies the trend of using technology to conserve water and reduce waste.
- Noise-canceling Apps
- Apps like 'Thirst-Flusher' that mask embarrassing sounds in public spaces represent the growing trend of using technology to create a more comfortable and private experience.
- Sustainable Lifestyle Apps
- The 'Thirst-Flusher' App illustrates the trend of using apps to promote environmentally friendly habits and encourage users to be conscious of their water usage.
Where This Applies
- Advertising and Marketing
- The collaboration between Publicis E-Dologic and THIRST highlights the potential for innovation in creating unique marketing campaigns and leveraging technology to promote sustainable practices.
- Mobile Application Development
- The success of the 'Thirst-Flusher' App demonstrates the opportunities for developers to create innovative and practical apps that address common everyday problems.
- Water Conservation Organizations
- THIRST's collaboration with Publicis E-Dologic showcases the potential for organizations focused on water conservation to leverage technology and partnerships to raise awareness and bring about change.
