Instagram Art Installations

The #WDESIGN Exhibit Features Photos Taken Using Free Online Software

The #WDESIGN Exhibit is bringing some budding social media-based photographers into the spotlight by featuring their Instagram created captures of the New York City landscape in the W Hotel Times Square.

Featuring snapshots taken and edited using Instagram by Brian Difeo, Angeliki Jackson, John de Guzman, Liz Eswein, Chrixtian Xavier Chantemargue and Theo, the two-month-long exhibition is geared toward promoting the editing software as a legitimate creative outlet.

Stunning photos are no longer privy to those who can afford expensive camera set-ups and the most advanced equipment and the captures featured in the installation showcase the stunning shots that can be achieved with low-budget, accessible technology.

The photo editing application has also become a staple in the artistic communities of London, Singapore and Ireland which have featured Instagram exhibitions of their own.

Social Media-based Photography
The rise of social media-based photography exhibits highlights the opportunity for emerging talent to gain recognition.
Low-budget Technology Photography
The increasing recognition of photography created with low-budget equipment and accessible technology presents disruptive innovation opportunities in the photography industry.
Photography Apps as a Creative Outlet
The promotion of photo editing applications as a legitimate creative outlet creates opportunities for innovation in app development.

Who This Affects Most

Photography Industry
The photography industry can capitalize on the promotion of social media-based and low-budget technology photography.
Mobile App Industry
The success of photo editing apps as a creative outlet presents opportunities for innovation and growth in the mobile app industry.
Art Exhibition Industry
The rise of social media-based photography exhibits creates disruptive innovation opportunities in the art exhibition industry.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 54%
Freshness 8%

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