Here's a neat advertising gimmick; a marketing company has launched new cans that contain hidden messages.
The resealable aluminum containers by Advercan look like totally normal soft drink cans... until the tab is popped to reveal the high-res graphic or message.
They were created by soft drink junkie, Johan De Broyer, a Ukrainian inventor who's constantly dreaming up new ways to sell pop. Advercan further developed his idea.
Aside from being a crazy marketing vehicle, they have cool functionality. Even after being opened, the can be closed again, not letting out any air or water. All you have to do is twist the tab 180 degrees, and it's resealed. Seriously. Image, you could crack open your Sprite or Bud Light, have a few sips, then close it and nestle it in the sand next to you on the beach, and you'll be guaranteed no spills and no wasps.
What's Driving This Trend
- Resealable Advertisements
- The development of resealable advercans presents an opportunity for disruptive innovation in the advertising industry by combining unique marketing opportunities with functional design.
- Hidden Messages
- The use of hidden messages on advercans opens up new possibilities for engaging consumers and creating interactive brand experiences, offering disruptive innovation potential in marketing and promotion.
- Functional Packaging
- The incorporation of resealable features in beverage cans not only provides convenience for consumers, but also offers disruptive innovation opportunities in the packaging industry by enhancing functionality and user experience.
Who This Affects Most
- Advertising
- The introduction of resealable advercans introduces disruptive innovation possibilities in the advertising industry by transforming traditional marketing approaches and creating unique brand interactions.
- Marketing
- The use of hidden messages on advercans opens up disruptive innovation prospects in the marketing industry by enabling interactive and immersive brand storytelling.
- Packaging
- The development of resealable features in beverage cans presents disruptive innovation opportunities in the packaging industry by improving functionality, sustainability, and customer convenience.
